The online retailer announced Tuesday that it will begin offering free shipping on a range of products on the website, including computer components, televisions, smartphones, printers, and much more.
The move comes amid increasing competition in the industry from Amazon, which launched its own website in 2013, and eBay, which has begun offering discounts to customers through its website and other services.
The company said the move will help it increase the amount of product sales that it makes and its profit margin.
The online retailer said the new product offers will begin rolling out in the coming days, and customers who want to order via its website will be able to do so through Monday.
The new product discounts will apply to orders of more than $99 and will begin as early as Tuesday, the company said.
In addition, the retailer said that customers who sign up for its mailing list will be automatically notified when new products arrive.
The company has said that the new offer is available to both Amazon Prime members and Amazon Prime customers, though the company is also offering discounts on orders of up to $99.
For customers who don’t already have a shipping address, the offer will provide free shipping to a new address on their order history, the online retailer added.
The Amazon and eBay deals are part of a broader push by the company to build out its ecommerce presence, including expanding its online store, Amazon Prime, and offering more products and services through its Amazon Web Services platform.
The online retail giant has recently said that it expects its online shopping business to grow at a healthy rate for the next five years, with revenue of $9.9 billion in 2020.